There is no doubt that internet technology is the greatest development of the 20th and 21st century. Thanks to the web, the world has become a global village. At the click of a button, business establishments located in different geographical locations can now easily close deals that would have cost them thousands of dollars in travel expenses. Access to internet has become quite affordable over the years thanks to technological advancement in information technology infrastructure. As a result, home users and small micro enterprises are increasingly relying on the web as a means of endorsing their products and services.
Whereas, there are those who have benefited immensely from the use of websites as a way of marketing products and service on a global scale, there are those who have rued their investment in the technology. Unknown to a majority of online users is that, having a website is not enough to gain you the much needed traffic. Discussed herein, are top ten internet marketing tips for persons desiring to use the net as their sole marketplace.
1. Search Engine Optimization:
In order to have your website identified by search engine bots, it is vital that you have it optimized. There are numerous online services such as AddMe that you can utilize to have your site indexed by top search engine sites, i.e. Google or Yahoo or Ask. This can be achieved by making use of selective keyword when creating content for your site. There is keyword research tools that are available from Google that can assist you locate optimum keyword.
2. Website Content:
Once your website goes live and gains a commendable market share, you need not to stop there. In order to remain relevant in the online business world, you need to constantly change your web content to match those of your changing customer needs. Visitors to your site can only be lured back if the site has interesting content to read home about. It is recommended that you update your site content at least once a week to remain relevant.
3. Add Links:
This may be a little confusing for some, especially those who are new to online business. It can be quite challenging to realize the amount of links to and from other sites that you need to include on your site. Before deciding on which link to add, it is important to do a research on which are the most relevant links to have. For example, Links Back SEO offers some resourceful information on adding links to your site.
4. Networking:
In the real world, businesses usually network as a means of extending their tendons in the market and the same needs to apply online business community. Fortunately, there are several online business networking websites which can assist you locate useful information on how to run your home based business. This in turn will enable you to maximize contacts and enhance your business performance. Examples of networking sites specially designed for work at home mothers include Work at home moms as well as Moms Network
5. Free Advertising:
If you did not know, know you know it. It is possible to get free online advertising via specific websites. For example, freebizadsweb.com and adlandpro.com. The sites enable those advertising to include their contact or personal information as part of their signature on outgoing mails. In addition, you can surf online forums which relate to your market niche and make available your signature.